Audience Analysis

This audience analysis examines the needs, motivations, and constraints of in-service teachers participating in professional development (PD) related to How People Learn (HPL). It identifies a globally diverse group of educators—from the U.S., China, Japan, and Kyrgyzstan—facing challenges such as time scarcity, rigid curricula, and theory-heavy PD that lacks practical relevance. Teachers are categorized into four segments: practice-driven innovators, credential-seekers, intrinsically motivated leaders, and system-constrained teachers, each requiring tailored approaches. The analysis emphasizes that effective PD should be modular, context-aware, and application-oriented, with clear credentialing options and follow-up supports to sustain behavioral change. AI is positioned as a co-pilot that lightens teachers’ workloads by supporting lesson planning, differentiation, and reflection. Overall, the document argues for a flexible, practice-first, AI-augmented PD ecosystem that bridges the gap between theory and real classroom practice.